We exist to break every language barrier.
Language has always been the wall between people.
- A parent who can't talk to their kid's teacher.
- A patient who can't describe their symptoms.
- A witness who can't be understood in the language the court runs in.
Family, medicine, the workplace, media, courtrooms, classrooms: the language barrier is the same one, just in a different room.
Right as AI got powerful enough to take that barrier down, most of it got pointed the wrong way, at building fakes.
Familiar exists because the same technology that can fake a person can instead be used to simply translate one.
We don't replace artists. We translate them.
The performance is already yours; we only carry it into other languages.
The replacement was the old way: someone else hired to voice you, sounding nothing like you, over a face that no longer matches the words.
Traditional dubbing swapped the artist out. We keep the artist in.
Our Vision: A world where no conversation is ever limited by the language each person speaks.
Translation that keeps everything about you.
Your voice, your face, your performance. You, understood.
Every translation we put out is a step toward hundreds of millions of people being able to understand their doctor, their teacher, their lawyer, their customers, and being understood back.
By 2027: live, real-time translated video calls.
Not a dubbed video watched later, but a conversation happening now, in your voice, in their language.
We're starting with creators, whose entire business depends on being themselves.
Most creators' largest audiences are ones that don't speak their language.
So we've built state-of-the-art foundation models for accurate human presence; dubbing is finally fixed. Your voice, your face, and the only one that's real-time.
We proved it operating international channels for Veritasium, 3Blue1Brown, and Welch Labs for years.
We stand against AI slop & deepfakes.
We ruthlessly hold ourselves to these values: